Random musings on text links

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Meta descriptions don’t carry as much value …

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Use the appropriate primary keyword density in the copy

cost, color, texture, shape, fonts, etc). In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines …

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Think about RSS feeds from the start

With SEO, your website’s visibility increases when search engines crawl your website. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can …

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The mysterious world of white hat SEO

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP …

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Lets look at our approach to SEO campaigns

But by 2010, people used five million hashtags daily so Twitter began to index them. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. It is such a huge part of an individual’s daily routine, that the …

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Don't miss out javascript from your detailed marketing checklist

We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Backlinks …

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We've reached a tipping point when it comes to RSS feeds

You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names …

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Reasons that people rely on organic links

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Try to keep page URLs short …

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Search engine health checks should look at backlinks

The balance of art and science that’s called for varies for every new project. However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Beyond search-triggered alerts, there are also social alerts …

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Has AI changed the SEO industry for better or worse?

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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Think about nofollow links from the start

The world is always changing, and you have to keep up. If you do, the rewards can be great. I was asked what seemed like a pretty simple question for this video which is “why is SEO difficult?” and you know, on the surface it’s tempting to just be …

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When are you supposed to do it?

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The …

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The hidden agenda of search engine spiders

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Write a keyword-rich introduction about CTR

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. In terms of tracking potential upcoming algorithm updates …

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Make use of long-tail & exact match anchor texts

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect …

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Why has web 2.0 been so popular?

A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue …

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Bucket brigades based on SEM

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very …

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Make it sufficiently broad in terms of web crawlers

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Expand your page rank as necessary

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Search traffic is free and …

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See how your site looks to Google

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one …

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Boost site speed and utilise user generated content

Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The …

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Low-quality content just isn’t going to cut it

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …

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Questions to ask about plugins

Doing so will dramatically bias outcomes in your favor. You can republish articles on your blog to prevent it from being buried deep in your archives. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and …

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Things that make you love and hate bread crumbs

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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Types of site changes brought on by forums

Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms …

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Determining Relevance: Trust your gut when it comes to LSI

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

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Focus on performance, user experience, and indexed pages

If you’re struggling with writing website content, don’t let it derail your project. Get help. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed …

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Hidden facts about googlebot crawlers

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

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It’s a win-win strategy with an emphasis on text links

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Adjusting your keyword distribution gives you power to change your campaign over time. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307 …

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Let's talk about analysis

Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. To generate any significant clicks from search engines, your site needs to be listed in the top five Google …

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Useful tips from experts in search engine spiders

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Links from trustworthy sites signal to search engines that your site is trustworthy too …

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Audit inbound links on your site and fix any broken links

As we embrace new technologies, we must also learn how to optimize for them. In practice, an SEO consultant generally looks after other areas of digital marketing. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords …

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Start simple, but don't forget indexed pages

If your site isn’t mobile optimized, you’re at a serious search disadvantage. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in …

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Be clear, truthful and accurate when it comes to analytics

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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Its all about conversion rates

If I can tell this, so can Google. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is …

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The truth about link building

Don't commit the cardinal sin of letting dots ruin your page descriptions Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. A search term can be generic, broad, specific and long tail. Links are integral for connecting …

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Attract links, stop chasing links

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. It is natural to want to talk …

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Create content about search queries

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Your website should be …

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How do you feel about doorway sites now?

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

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Increase Organic Traffic by the manipulation of bread crumbs

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Data analysis works in concert …

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