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Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. To combat possible future updates, you can also ensure your site is engaging and of high quality. Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible.

Understanding rankings in relation to your marketing strategy

After all, 75% of Google’s clicks are from the first page. Meta descriptions don’t carry as Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole.

Determine which keywords people are using to find your articles

It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for a topic. I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms.

Make a good use of anchor text

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. Gaz Hall, a Freelance SEO Consultant, commented: "All links to external websites should be valid and working."

Address the Audience Directly

You get the idea. Now, A great example that I like to use is Profile Business. the actual content of the page is the driving factor which the keyword is just that: a keyword. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you.