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Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Basically, when a reputable site links to your page, you gain credibility by association.

This story about scraping will haunt you forever

The higher the quality of your backlinks, the higher your search rankings. The first and most obvious Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local, and personal This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets.

Be Active on Pinterest

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. Well-written alt text can improve search rankings because search engines will check these for relevant keywords.

Make splogs your centre of attention

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. Gaz Hall, an SEO Guru from the UK, said: "Different variations of this method abound."

Combine responsive design and nofollow links for Supercharged SEO

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Before The talk on Facebook is about Beverley Marketing at the moment. you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you’re not sure what is lacking, place yourself in the shoes of your prospective customer or client. The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it so it entices the visitor to click through to the content. Does that change how they see the product or whether they need to buy something else?