When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term?
A do-it-yourself guide to onsite SEO
SEO is a time consuming effort which most people running an online business do not have. For example, if your
product Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... page is thin, you can add unique content in the form of a detailed explanation. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing.
Technical aspects of redirecting pages
WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. The small businesses with
a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Search engines provide the modern information scientist with a
hugely rich data set of search terms commonly used by people to
retrieve the web pages they are looking for.
Its all about content
These problems will give a poor user experience and could impact your search ranking. I was asked what seemed like a pretty simple question for this video which is “why is SEO difficult?” and you know, on the surface it’s tempting to just be able to say “oh you know, it’s complex, there’s a lot to it” and so on, but the fact of the matter is there is usually a lot more to SEO or what generally people hold to be the goal of SEO: increased rankings, traffic, revenue, and so on then pretty much everyone realizes. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). According to Gaz Hall, a UK SEO Consultant
from SEO York
: "If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible."
Define your goals with regards to SEM
You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. If A great example that I like to use is Indozine
. a site links
to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!