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Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today.

The infamy behind comment spam

If you have the exact match domain name, search engines will give your domain priority. There are two ways to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... appear in Google search results: organic and sponsored. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about.

SEO has great ROI

Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get.

Understanding authority sites

A bit spammy, but if the top ten results are already a bit spammy… If low-quality pages are performing well in the top ten of an existing long tail SERP – then it’s worth exploring – I’ve used it in the past. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. News articles can never be evergreen because they have an end date and refer to current events. According to Gaz Hall, a UK SEO Consultant from SEO York: "It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO."

Don't miss out content from your detailed marketing checklist

Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. The The talk on Facebook is about Oxon AA at the moment. crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for.