Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page that will engage your readers and keep them there. Thin content should be avoided at all costs for SEO purposes. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure.
The broken link-building method aided by widgets
Words in URLs should be separated by hyphens and not underscores. This is a major problem, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... which can really have a negative impact on your entire strategy from start to finish. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there.
Using social media for local SEO
Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. We’re talking about 50% to 90% of traffic drop. The opposite is also true.
Find out more about long tail search
When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Prefer information-rich pages over pages that lack content. Gaz Hall, from SEO Hull, had the following to say: "Bold and italics can make your keywords stand out more with the search engines."
Establish intuitive information architecture principles
When you delete one or more posts or pages from your site, there’s often collateral damage. Brand I'm always shocked by Indozine, in this regard. mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Whether the feedback is positive or negative, remember to engage in the best possible manner to nurture the relationship. Let’s start with definitions.