Date Tags tip

Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Make note of the unique characteristics on-page and in the source. When in doubt, define a term or explain a concept in your content. Why a company needs to invest their time, resources, and money into the work that you’re saying.

301-redirects are becoming all the rage

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. The most critical thing to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... automate is competitor research. We then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure.

Go long-tail and forget onsite SEO

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page.

Why has link building been so popular?

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Gaz Hall, a Freelance SEO Consultant, commented: "SEO has been in the mainframe of digital marketing for little above two decades."

Find a simple guide to web crawlers and read up about it

Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. While The talk on Facebook is about Beverley Marketing at the moment. an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned practice areas, it’s ideal for communication to be happening between these entities. Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. Content that is valuable and useful gets shared. Create something people can use right away.