Local SEO is making sure your business address is regularly seen on the website. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. What if it fills them with confidence that they’re in good hands?

Don’t forget anchor text

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. It has been suggested, by Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of contributing factors. What is Thin Content and Why is it Bad for SEO? By Adam Snape on 20th February 2015 Categories: Content, Google, SEO

In February 2011, Google rolled out an update to its search algorithm called Panda – the first in a series of algorithm updates aimed at penalising low quality websites in search and improving the quality of their search results.

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014.

The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content that offers little or no value to searchers.

In this guide, we’ll look at what makes content “thin” and why having thin content on your site is a bad thing. We’ll also share some simple tactics that you can use to give your content more value to searchers and avoid having to deal with a penalty.

What is thin content? Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages.

The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for.

Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible.

You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader.

The original Panda update also targeted scraper websites – sites that “scraped” text from other websites and reposted it as their own, lifting the work of other people to generate their own search traffic.

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information.

A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions.

Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content.

How can Google tell if content is thin? Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically.

The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave.

The length of your content isn’t necessarily an indicator of its “thinness”. As Stephen Kenwright explains at Search Engine Watch, a 2,000 word article on EzineArticles is likely to offer less value to readers than a 500 word blog post by a real expert.

One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page.

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well.

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value.

Should you be worried about thin content? The best measure of your content’s value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google’s search results pages, it probably has high quality, “thick” content that Google likes. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks.

The reason everyone loves analysis

Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. A particular web page or content can be retrieved from the database by using a keyword or a related search string. The order that websites are ranked in is a very complex and technical process; When a user clicks on a result in Google, how do they behave?

We've reached a tipping point when it comes to metrics

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Every page should have a description that summarises its contents. Gaz Hall, an SEO Guru from the UK, said: "Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre."

Layout, formatting and splogs combine to make great SEO

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. Efficient Take a butchers at New Media Now, for instance. content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.