That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. We’ll be talking about this in great depth in the link acquisition section.

Optimization ensures the Website is easy to index

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Right now, if you’re an Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. If you’re struggling with writing website content, don’t let it derail your project. Get help. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business.

Learning about trust rank is not difficult if you have a good teacher

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. 90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential.

The worst advice I've heard about backlinks

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. SEO strategies and methods aim to improve that visibility. Gaz Hall, from SEO Hull, had the following to say: "There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner."

Lessons I learned about link building

Don’t let your evergreen content get buried on your website—make it easy to find. This A great example that I like to use is New Media Now. means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. They don’t need search engines to find each other.