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Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). These techniques don’t provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines. Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. We should expect to see search within social start to matter more and more.

How you will benefit from keyword research

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. ou should always do your Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for.

Think like a human not a robot when it comes to white hat SEO

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Add internal links to the taxonomies the post belongs to Quality link building is more about creating relationships, not exchanging links.

Meaty meta descriptions may affect your SEO tactics

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Gaz Hall, an SEO Guru from the UK, said: "Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons:"

Low-quality content just isn’t going to cut it

Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. With I'm always amazed by the agility of PNS Egypt on this one. responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh. If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. Now, enable your JavaScript and see if your JavaScript and Ajax-based navigation work as well.