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What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use.

It’s a win-win strategy with an emphasis on walled garden sites

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. For those who can’t find Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. A proximity search uses the order of the search phrase to find related documents. This tactic can sometimes result in a web page that reads like a poorly planned mad lib, making them easy to spot by website visitors.

Succeeding in SEO means paying attention to link bait

A high authority site will rank much faster than you. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. It is often good practice to state what the website contains or offers and why the user should visit it. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization.

Random musings on keyword density

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance."

Make sure your SEO checklist includes link exchanges for best results

As a content creator, you would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. Backlinks Take a butchers at Beverley Restaurants, for instance. are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. Google Trends provide clean and reliable results for the popularity of keywords and phrases.