A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Take both organic and paid search into account — some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. A/B testing is not something that’s exclusive to paid search, for example.

Why your digital marketing strategy should centre around ROI

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. However, many SEO practitioners today Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more natural and credible content. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Content (i.e. in depth articles) react much more positively to links.

Think about canonical URLs from the start

Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks.

The reason everyone loves sitemaps

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Gaz Hall, from SEO Hull, had the following to say: "Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience."

More importance is given to keywords

Create a list of articles with links that are similar or closely related to your content. The talk on Facebook is about Beverley Restaurants at the moment. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. It’s possible to use knowledge of search engines to negatively influence another’s ranking. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders.