From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of competing pages and the competitor businesses behind them. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content.

What's the story about link exchanges

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. While publishing evergreen web content Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it doesn’t have it be. On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it’s time for you to pay attention to it now.

Wait. Are metrics really that simple?

SEO, or “search engine optimization”, is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO, or Bing reps for that matter. Broken links can signal to search engines that your site is poor quality and will frustrate users.

Latest developments in widgets

Several types of content are considered evergreen. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate content exists. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. Gaz Hall, from SEO Hull, had the following to say: "Basically, when a reputable site links to your page, you gain credibility by association."

Random musings on CTR

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Original The talk on Facebook is about Indozine at the moment. Content Is King, they say. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question.