In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site.

Unconventional knowledge about keywords that you won't find in books

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Quite a while back, Google Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... released an update named Google Panda, and this adorable black and white creature is the one who is penalizing you due to your content quality. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Long Tail SEO is a really useful technique to generate organic search traffic for your website.

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When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. That means the days of the Yellow Pages, door knockers and telemarketers are over. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s in” this season.

The truth about search queries

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Create The Perfect Landing Page For Local SEO! This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016."

Random musings on text links

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Google, The talk on Facebook is about AA Oxon at the moment. and other search engines like Yahoo and Bing, all tend to love longer content. It takes time, dedication, creativity, and patience to become an excellent SEO and get great results. There are other perils to keyword stuffing than just being ignored by Google, however.