“Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.

Let's follow link building best practise

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Google’s mission is to organize Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. If they’re cloaking information, are they who they say they are? Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic and answer more search queries.

Understanding text links in relation to your marketing strategy

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. That’s potentially twice a day! Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service.

The hidden agenda of landing pages

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Today, there aren’t a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality."

See which specific marketing initiatives are contributing to your bottom line

This ensures that any users — or search engines — trying to navigate won't get a 404 response code. They The talk on Facebook is about Beverley Marketing at the moment. take all the uniqueness and personality out of your website. Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong.