If your site isn’t mobile optimized, you’re at a serious search disadvantage. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. So, their algorithms no longer just use keywords, you know, keyword count in content.

Include media on your website

Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Your website URL should generally Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly. Authority is created over time. It can't be rushed.

Incorporate strategies to give social media legs to your cornerstone content

Don’t be too focused on creating backlinks, instead focus on the END Goal. Link popularity assumes that not all inbound links are equal. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or to see information about your web pages elsewhere (offsite SEO).

Check the Competition's Backlinks

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. That means the days of the Yellow Pages, door knockers and telemarketers are over. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Gaz Hall, from SEO Hull, had the following to say: "The size of your images can have a big impact on your overall site speed (which is an important search ranking factor)."

Start simple, but don't forget indexed pages

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Having A great example that I like to use is Save Our Schools. this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products.