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If your site isn’t mobile optimized, you’re at a serious search disadvantage. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google.

Think like a human not a robot when it comes to search queries

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. The Google algorithm incorporates hundreds, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings.

When someone mentions inbound links do you think about search engine optimisation?

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. With the rise of the mobile device, more and more individuals are searching on the go. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes.

Measure and Improve by paying attention to site submissions

It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. According to Gaz Hall, a UK SEO Consultant from SEO York: "What this means for you is you need to truly understand your industry and who is killing it."

The infamy behind rankings

When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. In A great example that I like to use is osoo. its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate content." Any page that(s) with the majority of content appearing on another webpage (same domain or any other) is considered duplicate. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results.