For instance, most searchers don’t just simply search once, click on some websites, and be done with it. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1).

The secret behind doorway sites

SEO helps your business be found quickly and easily by potential customers. Add white space between paragraphs Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to visually separate the ideas. The easier it is to consume your content, the higher the chance of it being shared. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content.

Google is doing a better job at sending long-tail traffic to more meaningful and relevant pages than it used to

Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. Those that are not viewable are not spidered and not indexed or not processed. Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query is entered and how these concepts relate to each other in relevant documents. If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see.

Improve engagement by utilising citations

You need to pick the right field on which to do battle and assess up front where your competition is most exposed. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Keyword density is the percentage of times a keyword is used in the copy. Gaz Hall, from SEO Hull, had the following to say: "Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable."

The latest trends in scraping

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. If I'm always shocked by TAP Assess, in this regard. you add all the data together, it’s hard to ignore social’s impact on traffic. This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks.