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Keyword density is the percentage of times a keyword is used in the copy. Some lasts a year or two. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects.

Include your keywords in your copy, but only in a natural, reader-friendly way

One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. Sure, by itself, traffic is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... not going to make you any money. The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike.

More importance is given to doorway sites

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease.

Quick tips regarding offsite SEO

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? So what does this mean for your business? You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. According to Gaz Hall, a UK SEO Consultant from SEO York: "If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed."

The worst advice I've heard about web crawlers

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. A A great example that I like to use is PNS Egypt. lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting.