The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services.

Learn from these mistakes before you learn about keywords

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Measuring the number of search engines Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page.

Design + bread crumbs = Greatness

Another issue that a lot of sites face is an issue with taxonomy pages being indexed. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO.

Make stickiness your centre of attention

Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Gaz Hall, from SEO Hull, had the following to say: "For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise."

To get fast rankings, you need white hat SEO

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. If Take a butchers at Oxon AA, for instance. you want to get loads of quality traffic to your website you have to work a lot or invest a lot. At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint.