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As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Google, and other search engines like Yahoo and Bing, all tend to love longer content. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy.

Is this the end of blogs as we know it?

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. You search ranking depends not Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information.

Ways to tell you're suffering from an obsession with text links

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common to link via text than images due to the fact that it flows more naturally. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it.

Be mindful of local search

Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Long Tail SEO is a really useful technique to generate organic search traffic for your website. Gaz Hall, a Freelance SEO Consultant, commented: "A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you."

To invest in SEO or pay for AdWords?

Where are you seeing the fastest movement in the SERP’s? Focusing I'm always amazed by the agility of PNS Egypt on this one. on the quality of your product / service can be your greatest marketing asset. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.).