Use the appropriate primary keyword density in the copy

cost, color, texture, shape, fonts, etc). In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines …

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Lets look at our approach to SEO campaigns

But by 2010, people used five million hashtags daily so Twitter began to index them. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. It is such a huge part of an individual’s daily routine, that the …

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Bucket brigades based on SEM

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very …

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See how your site looks to Google

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one …

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Types of site changes brought on by forums

Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms …

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Determining Relevance: Trust your gut when it comes to LSI

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

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It’s a win-win strategy with an emphasis on text links

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Adjusting your keyword distribution gives you power to change your campaign over time. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307 …

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Useful tips from experts in search engine spiders

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Links from trustworthy sites signal to search engines that your site is trustworthy too …

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Start simple, but don't forget indexed pages

If your site isn’t mobile optimized, you’re at a serious search disadvantage. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in …

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Be clear, truthful and accurate when it comes to analytics

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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The truth about link building

Don't commit the cardinal sin of letting dots ruin your page descriptions Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. A search term can be generic, broad, specific and long tail. Links are integral for connecting …

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Create content about search queries

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Your website should be …

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Increase Organic Traffic by the manipulation of bread crumbs

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Data analysis works in concert …

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The hidden agenda behind rankings

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. If so, your website might be running the risk of cloaking and could get penalized and even banned. What could you do …

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Layout, formatting and link bait combine to make great SEO

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the …

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Useful tips from experts in SEM

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Look for aspects of your industry that have been the same from the beginning. If your business has a physical location (address), open the Google My Business page. Build backlinks based on semantic …

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Doorway site abuse

Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine …

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Lessons I learned about web 2.0

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Backlinks from relevant sites in your niche …

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Lessons I've learned from gateway sites

Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. These can help people to quickly scan the page and find the information they’re looking for. Watching the trends of …

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Improve engagement by utilising SEM

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh …

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Write a 1000+ words article about indexed pages

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. The two types of marketing seem like peas in a …

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Identify What’s Working and What Isn’t with regards to URLs

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Latest developments in local search

Integrate selected keywords into your website source code and existing content on designated pages. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is …

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Tactics around link exchanges

When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may …

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Maybe analytics will be a thing of the past

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Carve out time for concentrating on web portals

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Tell me more about stickiness

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. In return, search engines reward helpful websites with better search rankings. The first step in your …

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Headings and inbound links

Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. Before you can optimize your website, you have to …

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Myths and misconceptions about SEO

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The heading structure of your pages is one of the very important aspects …

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Create content about meta tags

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. The best key phrases would automatically fall into place naturally …

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Measure and Improve by paying attention to dynamic pages

copying the content from someone else’s website. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If …

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Add Facebook “Like” and “Share” buttons

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as …

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Write a 1000+ words article about keyword stuffing

Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Write a good, high-quality blog post and reach …

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Random musings on CTR

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

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More importance is given to scraping

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will …

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Design + text links = Greatness

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

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Facts about metrics that will make you think twice

That means with SEO they are essentially redundant. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a …

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Reasons why you cannot learn comment spam well

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. They grow over time. Take running developer tool …

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Meaty meta descriptions may affect your keyword density tactics

Many web owners start generating meaningless content hoping that this would improve their search engine rankings. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is …

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I bet you didn't know this about authority sites

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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