Don't miss out javascript from your detailed marketing checklist

We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Backlinks …

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Has AI changed the SEO industry for better or worse?

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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When are you supposed to do it?

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The …

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The hidden agenda of search engine spiders

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Write a keyword-rich introduction about CTR

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. In terms of tracking potential upcoming algorithm updates …

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Make use of long-tail & exact match anchor texts

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect …

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Expand your page rank as necessary

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Search traffic is free and …

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Low-quality content just isn’t going to cut it

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …

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Things your competitors know about scraping

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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The secret behind authority sites

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Check the hosting and registration information of any website by doing a Whois lookup. Is there ample feedback? If you’re an …

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Focus on ROI Instead of page impressions

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Remember that organic links make the web go round

Once you have built a great website and filled it with great resources, you need to tell people about it! The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Integrate offline …

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High advertisement ratio can be mitigated by using hits

Paid is an expeditious method for a marketer to test keyword viability for conversion. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content …

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Create content about page rank

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer. We’re lucky to have helped websites acquire over …

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Make a good use of onsite SEO

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Prior to the update, short and spammy pages were a common sight. If so, your website might be running the risk of cloaking and could get penalized and even banned. When the Web first gained …

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Things you most likely didn't know about conversion rates

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and penalize them! Again, start by disabling JavaScript before accessing your website. Long form content is an inbound marketing …

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Write a keyword-rich introduction about Google algorithms

Many people get stuck at the starting line when coming up with evergreen content. Ensuring that users can find your site continuously means gaining long term customers. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where …

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Define your goals with regards to anchor text

SEO is the tool to drive people to your website. If so, would you feel comfortable giving us a review online? Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. These are both great …

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Can SEO make a huge difference to search engine optimisation?

Thin content is content with little added value. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. But even when the wording is vague (“near me”), the search engine’s complex algorithms …

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Quality content takes time and money

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By …

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The reason everyone loves comment spam

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Earning a link from a high-quality, relevant website will not only help with your SEO but …

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Things you most likely didn't know about content

SEO is an integral part of any digital marketing strategy. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you …

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Use some of your best keywords in your bio

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Inbound links are also used by some search engines to rank websites. Semantic search takes various factors into consideration before returning results, focusing mainly on context and user …

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Can text links really make a difference?

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. Does that change how they see the product or whether they need to buy something else? Google uses what’s called Latent …

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Its all about trust rank

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods …

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Pay particular attention to splogs when performing an audit

Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become …

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Everything you need to know about keyword density

With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For …

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Learning about trust rank

Scroll down your homepage and see what feelings/thoughts occur as you view the page. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. The point …

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Having fun with page rank

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create …

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Difficult things about keyword research

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance …

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Focus on performance, user experience, and bread crumbs

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Video provides another big opportunity for search acquisition. Not …

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Consider search engine spiders at the inception

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If …

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More importance is given to authority sites

Your customers may not realize it, but high search rankings make you more credible in their eyes. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month …

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Auditing Existing Content

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. Whether or not using bold and italics is a good SEO content strategy is anyone’s guess …

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Invest in local search

By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. Whether you have an amazing new product or know that the service you offer is outstanding …

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Design + LSI = Greatness

There are also companies who sit between both camps almost grey hats so to speak. It may not be a good idea to link to the website from footers or sidebars. Google, and other search engines like Yahoo and Bing, all tend to love longer content. If you are not …

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Invest in local search

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. Google uses what’s called Latent Semantic Indexing (LSI) when …

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Reasons why marketers love hits

If so, your website might be running the risk of cloaking and could get penalized and even banned. At a bare minimum, include social sharing buttons on your content. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your …

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Make sure your SEO checklist includes dynamic pages for best results

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible …

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More importance is given to keywords

A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. If you have plans to be in business for more …

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The death of meta tags

Keyword density is the percentage of times a keyword is used in the copy. The way in which consumers search with be noticeably changed by digital assistants. Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth …

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