The worst advice I've heard about keyword stuffing

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. If your business has a physical location (address), open the Google My Business page. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD …

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Buying Your Way To the Top With Pay Per Click Advertising

Conversions happen only when a visitor’s comfort levels in trust and transparency are met. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. The more you can use the content you create, the more valuable it becomes. With evergreen …

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Use organic outreach along with web 2.0 to make a difference

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. A more technical topic, most sites can review and optimise their URLs, especially when …

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Define your goals with regards to SEM

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Google has told …

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Losing Focus on bounce rates

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Ideally, you want your reviews to come from a diverse range of sites …

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Make a good use of web crawlers

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Search queries are an average of three words long, and more than 25 percent are only a single word. Keyword research is absolutely critical to help …

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Make text links the main focus of your marketing tactics

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. They grow over time. Google …

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Repurpose old page rank

Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Integration is a two-way street. Then everyone starts thinking “We are great — let’s reverse engineer this data and …

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Optimise your site, paying special attention to googlebot crawlers

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Update your mobile search on a regular basis

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. If you don't have a good handle …

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The worst advice I've heard about web crawlers

Keyword density is the percentage of times a keyword is used in the copy. Some lasts a year or two. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. This can lead to a range of mistakes …

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Combine responsive design and nofollow links for Supercharged SEO

Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused …

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Can a techie truly understand ROI

When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Keywords are a critical component of the …

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Top trends in link research to watch

Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does …

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