Why has web 2.0 been so popular?

A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue …

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Boost site speed and utilise user generated content

Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The …

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Focus on performance, user experience, and indexed pages

If you’re struggling with writing website content, don’t let it derail your project. Get help. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed …

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Hidden facts about googlebot crawlers

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

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Let's talk about analysis

Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. To generate any significant clicks from search engines, your site needs to be listed in the top five Google …

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What everyone ought to know about duplication

It’s an unhealthy practice to decide for yourself what the data should be telling you. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? While publishing evergreen …

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Maybe RSS feeds will be a thing of the past

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Remember that keywords make the web go round

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. This is not good attention. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be …

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Segmenting Your Site’s Audience

Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching …

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Don't miss out content from your detailed marketing checklist

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Layout, formatting and splogs combine to make great SEO

Local SEO is making sure your business address is regularly seen on the website. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land …

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Personalization counts: how do citations fit into this?

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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The latest trends in scraping

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are …

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A do-it-yourself guide to metrics

Search engine are not humans but the software that crawls the web page content. So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! Each page should have a title that isn’t used …

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Make sure you know exactly what you're doing with bread crumbs

After implementing any SEO technique, you need to monitor your efforts. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Every time a search engine finds your website next to your competitors, it tells them that your company …

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Concentrate on actionable indexed pages

Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Many webmasters see Panda as a type of Google …

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Think like a human not a robot when it comes to citations

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. URL – This is the …

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Reasons why marketers love meta tags

Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. There are three tech companies in …

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Optimization ensures the Website is easy to crawl

Scroll down your homepage and see what feelings/thoughts occur as you view the page. Please ensure hitting all the elements as you go. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your …

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The infamy behind rankings

If your site isn’t mobile optimized, you’re at a serious search disadvantage. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. So …

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Establish intuitive information architecture principles

Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page that will engage your readers and keep them there. Thin content should be avoided at all costs for SEO purposes. If someone hits their back …

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Make it sufficiently broad in terms of blogs

Pages should be free of HTML validation errors. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. These are completely identical content …

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This year will be the year of walled garden sites

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google …

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Don’t forget about site submissions

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result …

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Lessons I learned about link building

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. If you want your pages to be considered high quality, you must have at least the same …

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How to learn about reporting in a few hours

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Would you refer this …

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My thoughts on web crawlers

The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Many websites take far too long to load. However, a fast-loading webpage …

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Links coming from sites which have link networks

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. Getting high-quality links from outside websites is key — especially …

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DoFollow Links From Authority Sites

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. A bit spammy, but if the top ten …

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How to learn about text links in a few hours

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever …

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Here's what industry insiders think about RSS feeds

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really …

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How to really understand link exchanges

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. It’s important to target websites that are related to your …

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Design + RSS feeds = Greatness

Is it exciting? Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. For eCommerce websites whose products are very time-sensitive, meaning they …

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Myths and misconceptions about backlinks

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read …

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