Random musings on text links

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Meta descriptions don’t carry as much value …

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The mysterious world of white hat SEO

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP …

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We've reached a tipping point when it comes to RSS feeds

You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names …

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Reasons that people rely on organic links

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Try to keep page URLs short …

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Search engine health checks should look at backlinks

The balance of art and science that’s called for varies for every new project. However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Beyond search-triggered alerts, there are also social alerts …

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Think about nofollow links from the start

The world is always changing, and you have to keep up. If you do, the rewards can be great. I was asked what seemed like a pretty simple question for this video which is “why is SEO difficult?” and you know, on the surface it’s tempting to just be …

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Audit inbound links on your site and fix any broken links

As we embrace new technologies, we must also learn how to optimize for them. In practice, an SEO consultant generally looks after other areas of digital marketing. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords …

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Its all about conversion rates

If I can tell this, so can Google. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is …

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How do you feel about doorway sites now?

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

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Latest developments in analytics

During the taxonomy development phase, content managers can sometimes get carried away with category creation. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do …

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Types of site changes brought on by search queries

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Google is acutely concerned about the user's experience. It has been for a long time and this is …

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What Is a Keyword Worth Targeting?

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which …

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Get People Talking About Your Brand

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not …

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Repurpose old text links

Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. Including your target keyword within your page title positively correlated with higher search rankings. Google is better at working out what a page is about, and what …

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Create an Engaging Web Presence by the use of forums

Now that you know what is thin content according to Google, how to avoid thin content penalty? Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. There is nothing …

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Aligning your goals in relation to domain authority

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. This is one of the many reasons why trust between your businesses is so important. But it will not provide you with …

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Carve out time for concentrating on metrics

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …

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How Searchers Interact with Results

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site …

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Understanding ROI in relation to your marketing strategy

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Make sure you optimize your content with the right key term. This way, Google spider can …

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Bucket brigades based on offsite SEO

Search success comes from sound strategy, innovative thinking and effective execution. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually …

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Regularly Release Useful Information for Free

Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than …

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Lessons I learned about social media

If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO …

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Maybe metrics will be a thing of the past

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. The purposeful use of anchor …

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Should more importance be given to stickiness for search marketing?

Your domain name selection is perhaps the only area where you can really differentiate yourself. Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. The truth about improving website search engine rankings is writing content …

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Google ranking factors can be affected by RSS feeds

Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords …

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The infamy behind site submissions

Deception is never the basis of a sound business strategy. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 …

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Lack of keywords in the content

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used …

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Online marketing changes quickly when it comes to ROI

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Anchor text has been …

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Its all about walled garden sites

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Look for pages that have excessive links. Google …

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Take all the data you get

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Useful tips from experts in long tail search

If you don’t already have an account for Google Webmaster, make sure that you create one! When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. Links to page resources such as images, CSS and JavaScript should all be working …

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How to diagnose trust rank related issues

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them To do the broken link-building method, you must find broken links on a site that is …

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How to survive your first encounter with onsite SEO

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Make sure to evaluate your articles in the SERPs. Google the …

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The infamy behind keyword density

Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. The goal of SEO is not to generate traffic but, rather, to generate sales …

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Think about site submissions from the start

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Panda and Penguin are …

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Thinking about landing pages makes everything OK

If every company has a product, then Google’s product is information; However, bad content can quickly and easily cause the death of your business’ online presence. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Instead …

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Search engine health checks should look at widgets

Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people …

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Take care when dealing with cloaking

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. As mentioned earlier, check your homepage with JavaScript on …

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The broken link-building method aided by page impressions

To separate yourself from competitors, focus on the psychology behind the product. We can only try to direct where things go as traffic cops (pun intended). SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of …

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Consider link exchanges at the inception

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Semantic searching is becoming an essential part of …

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Improve engagement by utilising keywords

So, be sure to open that lane by checking how your website performs on mobile applications. This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. Do you review and analyze your competitor’s …

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Unlocking the mystery of static pages

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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