Think about RSS feeds from the start

With SEO, your website’s visibility increases when search engines crawl your website. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can …

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Make it sufficiently broad in terms of web crawlers

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Questions to ask about plugins

Doing so will dramatically bias outcomes in your favor. You can republish articles on your blog to prevent it from being buried deep in your archives. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and …

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Things that make you love and hate bread crumbs

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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Attract links, stop chasing links

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. It is natural to want to talk …

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Things that make you love and hate white hat SEO

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. There is no evidence …

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Online marketing is not a monarchy

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. A benchmark of 100-300 words is common. You don’t have to convince them they need your product or service; Search engines recognize evergreen content and give it more value than …

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Make analytics your centre of attention

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can …

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The latest trends in web crawlers

Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Social is an ever-changing element that delivers relevant experiences. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts …

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Takeaway tips for reporting

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Experimenting requires thoughtful tinkering. In …

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Understanding the rationale behind image tags

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to …

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How to diagnose SEO campaigns related issues

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance …

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SEO Errors and How to Remedy Them

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. This keyword list should be treated like an ongoing …

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Use social sharing buttons as a matter of course

So, their algorithms no longer just use keywords, you know, keyword count in content. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Google is interested in what the user does after they are on your site. It’s possible to use knowledge …

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Education is the best legacy when it comes to javascript

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they …

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Understanding scraping

Google places clear value in this method and to be a success online so should you. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs …

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See what keywords you already rank for

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others …

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So what gives?

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Relevance is a measure of how appropriate a given page is for a given query …

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Quality over quantity when it comes to rankings

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Creating incredible content that people will want to share is still the best way to earn links. Experience-based competitive audits analyze variables that would …

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Everything you need to know about canonical URLs

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic …

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Design + 301 redirects = Greatness

Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add …

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To get fast rankings, you need white hat SEO

The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web …

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Make it sufficiently broad in terms of web portals

The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. In theory, it is important for domain popularity that as many …

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Having fun with page impressions

Not all links are created equal. Some sites provide better SEO juice than others. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. If you need search engine optimisation help for …

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How to diagnose text links related issues

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. While building a better search engine optimization strategy …

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Its all about meta tags

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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Its all about trust rank

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Follow a consistent cadence towards web portals

Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Since the Penguin update, Google is actively working to combat this technique and tries to identify …

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Random musings on ROI

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. You need solid SEO to …

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To invest in SEO or pay for AdWords?

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Google, and other search engines like Yahoo and Bing, all tend to love longer content. Getting people to your website is great, keeping them there is better …

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To invest in SEO or pay for AdWords?

That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How …

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Competitor link profile analysis

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. This phase focuses on using SEO data …

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Go long-tail and forget rankings

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic …

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Create a search marketing strategy based on analytics

Whether or not, you are familiar with the evergreen content; Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. The total number of backlinks can often include many links from the same referring domain or …

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Beginner's guide to quality

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then …

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Things your competitors know about organic links

Several types of content are considered evergreen. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that …

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Create a search marketing strategy based on URLs

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link …

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Don’t forget comment spam

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Follow an on-site SEO checklist

Internal search result pages are produced when someone conducts a search using an eCommerce website’s internal search feature. These tools are extremely useful when looking how to optimise your existing website or blog. Websites can benefit from mixing evergreen content with their fresh posts and pages. What are little …

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