The hidden agenda behind rankings

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. If so, your website might be running the risk of cloaking and could get penalized and even banned. What could you do …

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Things that make you love and hate white hat SEO

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. There is no evidence …

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Online marketing is not a monarchy

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. A benchmark of 100-300 words is common. You don’t have to convince them they need your product or service; Search engines recognize evergreen content and give it more value than …

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Things your competitors know about scraping

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Latest developments in analytics

During the taxonomy development phase, content managers can sometimes get carried away with category creation. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do …

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Types of site changes brought on by search queries

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Google is acutely concerned about the user's experience. It has been for a long time and this is …

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What Is a Keyword Worth Targeting?

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which …

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Get People Talking About Your Brand

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not …

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Layout, formatting and link bait combine to make great SEO

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the …

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Make analytics your centre of attention

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can …

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Repurpose old text links

Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. Including your target keyword within your page title positively correlated with higher search rankings. Google is better at working out what a page is about, and what …

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Useful tips from experts in SEM

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Look for aspects of your industry that have been the same from the beginning. If your business has a physical location (address), open the Google My Business page. Build backlinks based on semantic …

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Doorway site abuse

Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine …

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Create an Engaging Web Presence by the use of forums

Now that you know what is thin content according to Google, how to avoid thin content penalty? Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. There is nothing …

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Lessons I learned about web 2.0

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Backlinks from relevant sites in your niche …

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The latest trends in web crawlers

Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Social is an ever-changing element that delivers relevant experiences. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts …

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Aligning your goals in relation to domain authority

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. This is one of the many reasons why trust between your businesses is so important. But it will not provide you with …

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Lessons I've learned from gateway sites

Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. These can help people to quickly scan the page and find the information they’re looking for. Watching the trends of …

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What everyone ought to know about duplication

It’s an unhealthy practice to decide for yourself what the data should be telling you. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? While publishing evergreen …

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Improve engagement by utilising SEM

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh …

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Takeaway tips for reporting

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Experimenting requires thoughtful tinkering. In …

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The secret behind authority sites

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Check the hosting and registration information of any website by doing a Whois lookup. Is there ample feedback? If you’re an …

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Understanding the rationale behind image tags

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to …

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Write a 1000+ words article about indexed pages

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. The two types of marketing seem like peas in a …

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Carve out time for concentrating on metrics

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …

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How Searchers Interact with Results

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site …

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How to diagnose SEO campaigns related issues

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance …

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SEO Errors and How to Remedy Them

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. This keyword list should be treated like an ongoing …

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Understanding ROI in relation to your marketing strategy

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Make sure you optimize your content with the right key term. This way, Google spider can …

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Use social sharing buttons as a matter of course

So, their algorithms no longer just use keywords, you know, keyword count in content. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Google is interested in what the user does after they are on your site. It’s possible to use knowledge …

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Education is the best legacy when it comes to javascript

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they …

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Focus on ROI Instead of page impressions

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Identify What’s Working and What Isn’t with regards to URLs

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Latest developments in local search

Integrate selected keywords into your website source code and existing content on designated pages. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is …

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Remember that organic links make the web go round

Once you have built a great website and filled it with great resources, you need to tell people about it! The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Integrate offline …

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Tactics around link exchanges

When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may …

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High advertisement ratio can be mitigated by using hits

Paid is an expeditious method for a marketer to test keyword viability for conversion. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content …

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Maybe analytics will be a thing of the past

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Bucket brigades based on offsite SEO

Search success comes from sound strategy, innovative thinking and effective execution. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually …

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