Maybe RSS feeds will be a thing of the past

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Carve out time for concentrating on web portals

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Create content about page rank

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer. We’re lucky to have helped websites acquire over …

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Make a good use of onsite SEO

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Prior to the update, short and spammy pages were a common sight. If so, your website might be running the risk of cloaking and could get penalized and even banned. When the Web first gained …

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Regularly Release Useful Information for Free

Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than …

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Remember that keywords make the web go round

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. This is not good attention. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be …

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Segmenting Your Site’s Audience

Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching …

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Tell me more about stickiness

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. In return, search engines reward helpful websites with better search rankings. The first step in your …

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Things you most likely didn't know about conversion rates

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and penalize them! Again, start by disabling JavaScript before accessing your website. Long form content is an inbound marketing …

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Understanding scraping

Google places clear value in this method and to be a success online so should you. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs …

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See what keywords you already rank for

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others …

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Write a keyword-rich introduction about Google algorithms

Many people get stuck at the starting line when coming up with evergreen content. Ensuring that users can find your site continuously means gaining long term customers. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where …

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Don't miss out content from your detailed marketing checklist

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Lessons I learned about social media

If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO …

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Define your goals with regards to anchor text

SEO is the tool to drive people to your website. If so, would you feel comfortable giving us a review online? Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. These are both great …

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So what gives?

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Relevance is a measure of how appropriate a given page is for a given query …

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Can SEO make a huge difference to search engine optimisation?

Thin content is content with little added value. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. But even when the wording is vague (“near me”), the search engine’s complex algorithms …

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Layout, formatting and splogs combine to make great SEO

Local SEO is making sure your business address is regularly seen on the website. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land …

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Quality content takes time and money

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By …

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Headings and inbound links

Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. Before you can optimize your website, you have to …

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Quality over quantity when it comes to rankings

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Creating incredible content that people will want to share is still the best way to earn links. Experience-based competitive audits analyze variables that would …

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Everything you need to know about canonical URLs

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic …

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Maybe metrics will be a thing of the past

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. The purposeful use of anchor …

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Personalization counts: how do citations fit into this?

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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The latest trends in scraping

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are …

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The reason everyone loves comment spam

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Earning a link from a high-quality, relevant website will not only help with your SEO but …

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Things you most likely didn't know about content

SEO is an integral part of any digital marketing strategy. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you …

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Should more importance be given to stickiness for search marketing?

Your domain name selection is perhaps the only area where you can really differentiate yourself. Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. The truth about improving website search engine rankings is writing content …

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Use some of your best keywords in your bio

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Inbound links are also used by some search engines to rank websites. Semantic search takes various factors into consideration before returning results, focusing mainly on context and user …

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Can text links really make a difference?

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. Does that change how they see the product or whether they need to buy something else? Google uses what’s called Latent …

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Design + 301 redirects = Greatness

Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add …

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Its all about trust rank

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods …

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A do-it-yourself guide to metrics

Search engine are not humans but the software that crawls the web page content. So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! Each page should have a title that isn’t used …

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Google ranking factors can be affected by RSS feeds

Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords …

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Make sure you know exactly what you're doing with bread crumbs

After implementing any SEO technique, you need to monitor your efforts. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Every time a search engine finds your website next to your competitors, it tells them that your company …

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Myths and misconceptions about SEO

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The heading structure of your pages is one of the very important aspects …

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Pay particular attention to splogs when performing an audit

Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become …

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The infamy behind site submissions

Deception is never the basis of a sound business strategy. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 …

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