To get fast rankings, you need white hat SEO

The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web …

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Concentrate on actionable indexed pages

Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Many webmasters see Panda as a type of Google …

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Create content about meta tags

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. The best key phrases would automatically fall into place naturally …

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Lack of keywords in the content

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used …

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Make it sufficiently broad in terms of web portals

The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. In theory, it is important for domain popularity that as many …

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Think like a human not a robot when it comes to citations

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. URL – This is the …

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Everything you need to know about keyword density

With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For …

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Having fun with page impressions

Not all links are created equal. Some sites provide better SEO juice than others. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. If you need search engine optimisation help for …

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Learning about trust rank

Scroll down your homepage and see what feelings/thoughts occur as you view the page. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. The point …

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Measure and Improve by paying attention to dynamic pages

copying the content from someone else’s website. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If …

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Online marketing changes quickly when it comes to ROI

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Anchor text has been …

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Reasons why marketers love meta tags

Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. There are three tech companies in …

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Add Facebook “Like” and “Share” buttons

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as …

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How to diagnose text links related issues

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. While building a better search engine optimization strategy …

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Its all about meta tags

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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Its all about trust rank

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Its all about walled garden sites

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Look for pages that have excessive links. Google …

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Follow a consistent cadence towards web portals

Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Since the Penguin update, Google is actively working to combat this technique and tries to identify …

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Random musings on ROI

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. You need solid SEO to …

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To invest in SEO or pay for AdWords?

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Google, and other search engines like Yahoo and Bing, all tend to love longer content. Getting people to your website is great, keeping them there is better …

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To invest in SEO or pay for AdWords?

That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How …

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Competitor link profile analysis

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. This phase focuses on using SEO data …

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Go long-tail and forget rankings

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic …

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Having fun with page rank

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create …

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Optimization ensures the Website is easy to crawl

Scroll down your homepage and see what feelings/thoughts occur as you view the page. Please ensure hitting all the elements as you go. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your …

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Difficult things about keyword research

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance …

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Write a 1000+ words article about keyword stuffing

Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Write a good, high-quality blog post and reach …

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Random musings on CTR

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

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Create a search marketing strategy based on analytics

Whether or not, you are familiar with the evergreen content; Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. The total number of backlinks can often include many links from the same referring domain or …

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Focus on performance, user experience, and bread crumbs

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Video provides another big opportunity for search acquisition. Not …

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More importance is given to scraping

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will …

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Take all the data you get

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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The infamy behind rankings

If your site isn’t mobile optimized, you’re at a serious search disadvantage. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. So …

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Beginner's guide to quality

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then …

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Establish intuitive information architecture principles

Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page that will engage your readers and keep them there. Thin content should be avoided at all costs for SEO purposes. If someone hits their back …

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Make it sufficiently broad in terms of blogs

Pages should be free of HTML validation errors. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. These are completely identical content …

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This year will be the year of walled garden sites

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google …

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Things your competitors know about organic links

Several types of content are considered evergreen. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that …

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Useful tips from experts in long tail search

If you don’t already have an account for Google Webmaster, make sure that you create one! When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. Links to page resources such as images, CSS and JavaScript should all be working …

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Consider search engine spiders at the inception

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If …

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How to diagnose trust rank related issues

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them To do the broken link-building method, you must find broken links on a site that is …

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How to survive your first encounter with onsite SEO

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Make sure to evaluate your articles in the SERPs. Google the …

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Design + text links = Greatness

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

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