Facts about metrics that will make you think twice

That means with SEO they are essentially redundant. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a …

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The infamy behind keyword density

Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. The goal of SEO is not to generate traffic but, rather, to generate sales …

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Don’t forget about site submissions

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result …

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More importance is given to authority sites

Your customers may not realize it, but high search rankings make you more credible in their eyes. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month …

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Reasons why you cannot learn comment spam well

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. They grow over time. Take running developer tool …

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Auditing Existing Content

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. Whether or not using bold and italics is a good SEO content strategy is anyone’s guess …

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Create a search marketing strategy based on URLs

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link …

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Meaty meta descriptions may affect your keyword density tactics

Many web owners start generating meaningless content hoping that this would improve their search engine rankings. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is …

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Think about site submissions from the start

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Panda and Penguin are …

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Thinking about landing pages makes everything OK

If every company has a product, then Google’s product is information; However, bad content can quickly and easily cause the death of your business’ online presence. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Instead …

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I bet you didn't know this about authority sites

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Invest in local search

By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. Whether you have an amazing new product or know that the service you offer is outstanding …

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Search engine health checks should look at widgets

Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people …

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Take care when dealing with cloaking

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. As mentioned earlier, check your homepage with JavaScript on …

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Don’t forget comment spam

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Lessons I learned about link building

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. If you want your pages to be considered high quality, you must have at least the same …

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How to learn about reporting in a few hours

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Would you refer this …

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The broken link-building method aided by page impressions

To separate yourself from competitors, focus on the psychology behind the product. We can only try to direct where things go as traffic cops (pun intended). SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of …

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Design + LSI = Greatness

There are also companies who sit between both camps almost grey hats so to speak. It may not be a good idea to link to the website from footers or sidebars. Google, and other search engines like Yahoo and Bing, all tend to love longer content. If you are not …

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Expand your analysis as necessary

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000 …

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Facts about comment spam that will make you think twice

Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. SEO is about providing value, not tricking search engines into ranking you higher. Sites that aren’t optimized for user intent and mobile SEO will fail. There’s still …

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Invest in local search

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. Google uses what’s called Latent Semantic Indexing (LSI) when …

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My thoughts on web crawlers

The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Many websites take far too long to load. However, a fast-loading webpage …

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The hidden agenda of dynamic pages

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. – As any SEO services professional will tell you, content is still king. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets …

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Follow an on-site SEO checklist

Internal search result pages are produced when someone conducts a search using an eCommerce website’s internal search feature. These tools are extremely useful when looking how to optimise your existing website or blog. Websites can benefit from mixing evergreen content with their fresh posts and pages. What are little …

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Links coming from sites which have link networks

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. Getting high-quality links from outside websites is key — especially …

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Reasons why marketers love hits

If so, your website might be running the risk of cloaking and could get penalized and even banned. At a bare minimum, include social sharing buttons on your content. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your …

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Tactics around long tail search

Basically, it’s like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the …

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Consider link exchanges at the inception

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Semantic searching is becoming an essential part of …

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DoFollow Links From Authority Sites

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. A bit spammy, but if the top ten …

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How to learn about text links in a few hours

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever …

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Improve engagement by utilising keywords

So, be sure to open that lane by checking how your website performs on mobile applications. This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. Do you review and analyze your competitor’s …

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Make sure your SEO checklist includes dynamic pages for best results

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible …

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More importance is given to keywords

A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. If you have plans to be in business for more …

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Unlocking the mystery of static pages

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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Establish your position regarding content

It’s necessary to understand what marketing activities relate to SEO. If it would be helpful to your audience, share it. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase …

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Look for scraped content on your competitors' site

Try to keep page URLs short while still making sure they accurately describe the content of each page. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. SEO can be quite complicated, but you can absolutely develop …

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Recurring Links

Search engines reward you for offering a thorough experience that’s likely to benefit other users. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related …

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Google ranking factors can be affected by googlebot crawlers

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

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