No Long Pages for Mobile Searchers

Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. And the major definitive terms in your …

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The death of meta tags

Keyword density is the percentage of times a keyword is used in the copy. The way in which consumers search with be noticeably changed by digital assistants. Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth …

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Why have web crawlers got such a reputation?

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. If you do find that spammers are running negative SEO campaigns against your brand, submit a …

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Write a 1000+ words article about 301 redirects

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. 301 links are permanent and tell Google that page B has …

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Disambiguation, and diversity are important when it comes to keywords

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. Whereas SEO gains traffic …

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Some keywords don’t deserve their own page

If you are doing guest posts, always change your author bio and use different pen names. We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use …

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Think about canonical URLs from the start

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly …

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Bucket brigades based on trust rank

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. One of the …

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Fun with quality for now

Different variations of this method abound. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative …

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How to survive your first encounter with canonical URLs

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. We can only try to direct where things go as traffic …

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Its all about social media

As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …

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The worst advice I've heard about keyword stuffing

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. If your business has a physical location (address), open the Google My Business page. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD …

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Think about text links from the start

The notion of UX (user experience) has evolved to become the guiding framework for search engines. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be …

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A focus on SERPs to benefit search engine placement

While it’s tempting to bribe your way into credibility, it’s dangerous. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. On page optimization is very essential to gain visibility in the search …

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Make 301 redirects a priority

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. A search engine is a powerful piece of software that utilizes algorithms. Google has drawn conclusions about user-behavior in search, realizing that …

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Emphasizing fast results by using white hat SEO

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. If your product pages are SEO optimized, your company and …

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Here's what industry insiders think about RSS feeds

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really …

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How you will benefit from content

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it …

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To get fast rankings, you need SEM

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. If you want to …

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Expand as necessary

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. Interior links …

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Buying Your Way To the Top With Pay Per Click Advertising

Conversions happen only when a visitor’s comfort levels in trust and transparency are met. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. The more you can use the content you create, the more valuable it becomes. With evergreen …

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Don’t forget about javascript

Is it a content issue? In my case, I started as a web developer and migrated to SEO through my love of analytics. One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is …

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How to diagnose comment spam related issues

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website …

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Use organic outreach along with web 2.0 to make a difference

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. A more technical topic, most sites can review and optimise their URLs, especially when …

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Define your goals with regards to SEM

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Google has told …

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Determining Relevance: Trust your gut when it comes to html

Category pages on eCommerce websites typically include a title and product grid. And don’t let SEO take over your life – you still have to be out there doing business. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. You find high …

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How to really understand link exchanges

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. It’s important to target websites that are related to your …

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Optimise your site, paying special attention to cloaking

Therefore, the main task is to think about your users first, how they navigate your site, and their satisfactions at using your website; Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you …

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Start simple, but don't forget metrics

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Another example of keywords is the Long Tail Keyword. Embedded images in your content serve as …

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Losing Focus on bounce rates

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Ideally, you want your reviews to come from a diverse range of sites …

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Design + RSS feeds = Greatness

Is it exciting? Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. For eCommerce websites whose products are very time-sensitive, meaning they …

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Restart and Revive Marketing Your Small Business

The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Google is getting better every …

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Let's follow analytics best practise

You need to look at your website’s analytics to see what actually happens there. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it …

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Make a good use of web crawlers

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Search queries are an average of three words long, and more than 25 percent are only a single word. Keyword research is absolutely critical to help …

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Myths and misconceptions about backlinks

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read …

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Make text links the main focus of your marketing tactics

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. They grow over time. Google …

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