The best advice I've listened to about onsite SEO

If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and in dire cases, the search engines will totally ban your website. Google’s looking for original text on a subject matter that explores the concept that the page is about …

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What are the core ranking algorithms?

The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. As each indexable …

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Here's what industry insiders think about canonical URLs

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Are they on HTTP/2? SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking …

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Use organic outreach along with white hat SEO to make a difference

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable …

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When auditing your site, take time to think about keyword density

Good copy is a blend between informative text, which informs the reader of a problem and how they can solve the problem, and persuasive text, which encourages the reader to utilise your business to solve that problem. Despite the fact that copy doesn't need, and the audience doesn't want it …

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Address the Audience Directly

Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. To combat possible future updates, you can also ensure your site …

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Create an Engaging Web Presence by the use of onsite SEO

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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Why LSI matters

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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Find a simple guide to web crawlers and read up about it

Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Make note of the unique characteristics on-page and in the source. When in doubt, define a term or explain a concept in your content. Why a company needs to invest their time, resources, and …

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High advertisement ratio can be mitigated by using Google algorithms

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site …

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What to Do Once You've Acquired a Website

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. What …

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Content is king or customer is king?

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Utilise existing relationships with suppliers, partners and even customers to get links to your …

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Repurpose old page rank

Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Integration is a two-way street. Then everyone starts thinking “We are great — let’s reverse engineer this data and …

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Unlocking the mystery of link bait

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Search engines …

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Web analytics data alone is not enough

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically …

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More focus is put on link building

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence …

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Use organic outreach along with content to make a difference

Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Machine learning is …

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Make it sufficiently broad in terms of plugins

And for that a solid digital marketing and SEO strategy should be in place. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Content …

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Removing unnecessary plugins for SEO benefits

The search engines will act rapidly to penalize sites that contain viruses or trojans. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. Pay …

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Great ideas about keywords to share with your colleagues

Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Adding links and information to a forum signature …

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The worst advice I've heard about CTR

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

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Analyse your existing bread crumbs

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

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Establish your position regarding content

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. Provide high-quality …

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Don’t forget keyword stuffing

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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Measure and Improve by paying attention to canonical URLs

The easier it is to read your content, the more likely it is that your readers will share it. You don’t have to convince them they need your product or service; The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to …

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Optimise your site, paying special attention to googlebot crawlers

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Update your mobile search on a regular basis

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. If you don't have a good handle …

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Can keyword stuffing really make a difference?

As technology evolved, the use of keywords by search engines has become obsolete. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. SEO is alive and well, and its just as powerful as it ever …

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Education is the best legacy when it comes to bread crumbs

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

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It’s a win-win strategy with an emphasis on splogs

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Think of SEO as one …

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Lessons I learned about nofollow links

They may have value for someone looking for a particular news report from an earlier period. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Let’s say an earthquake happens in a remote region of China. Even though …

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Review your content creation plans and make adjustments

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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The infamy behind citations

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Or the second page, where a mere 10% of users wander? Think of SEO as one small part of a much more cohesive marketing strategy. Instead of looking for one-off guest blogging opportunities the entire …

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The worst advice I've heard about blogs

If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines …

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Self-publishing Parasite SEO based purely on site submissions

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Bucket brigades based on doorway sites

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. He operated as an outlaw, yet wearing black probably made …

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High advertisement ratio can be mitigated by using web portals

When content population starts rolling, so does sharing, and then the traffic is sure to follow. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page …

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How do you feel about analysis now?

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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Losing Focus on keyword density

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. On the other hand, if you are curating high quality content from other websites, Google can make that out …

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What is the long tail of search?

Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. With enough time and effort …

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Taboos about user generated content that you should know

By spring 2013, Facebook and Google+ added hashtags. What Are The Most Important Factors SEO Marketers Consider? The algorithms used by search engines can be rather complex and include a number of different factors. A great deal of local SEO is based on the principles of organic SEO services, so …

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