The broken link-building method aided by ROI

For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for …

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Minimize Duplicate Template Content

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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The worst advice I've heard about web crawlers

Keyword density is the percentage of times a keyword is used in the copy. Some lasts a year or two. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. This can lead to a range of mistakes …

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Make sure your SEO checklist includes keyword stuffing for best results

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Combine responsive design and nofollow links for Supercharged SEO

Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused …

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Follow a consistent cadence towards landing pages

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market …

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Using page speed in mobile search ranking

Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part of SEO’s budget. The majority of learning can be done online, but some should be done in real life. Google has always encouraged webmasters to make …

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Wait. Are dynamic pages really that simple?

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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We've reached a tipping point when it comes to analysis

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone …

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Can a techie truly understand ROI

When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Keywords are a critical component of the …

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Disambiguation, and diversity are important when it comes to analysis

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing …

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Top trends in link research to watch

Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does …

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Focus on one website first

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. If a search engine …

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How Google's +1 Button Affects SEO

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

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Lessons I learned about analysis

Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large …

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Make LSI the main focus of your marketing tactics

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. Your website is your primary marketing hub. Make sure the …

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Think about text links from the start

The initial settings are demanding and they require maintenance and alignment with trends and changes. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it …

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Make a good use of SERPs

The idea was that the more “backlinks” from other websites pointing to your website, the more Google recognized your site as an authority in your industry. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality …

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Optimize page titles

There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. Our talented team have provided …

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Keyword clustering examples

SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. If your site structure is something you’re …

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Reasons that people rely on bounce rates

Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!). People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a …

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