Use the appropriate primary keyword density in the copy

cost, color, texture, shape, fonts, etc). In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines …

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Determining Relevance: Trust your gut when it comes to LSI

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

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What Is a Keyword Worth Targeting?

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which …

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Doorway site abuse

Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine …

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Understanding the rationale behind image tags

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to …

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Tell me more about stickiness

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. In return, search engines reward helpful websites with better search rankings. The first step in your …

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Layout, formatting and splogs combine to make great SEO

Local SEO is making sure your business address is regularly seen on the website. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land …

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The latest trends in scraping

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are …

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The reason everyone loves comment spam

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Earning a link from a high-quality, relevant website will not only help with your SEO but …

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A do-it-yourself guide to metrics

Search engine are not humans but the software that crawls the web page content. So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! Each page should have a title that isn’t used …

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The infamy behind site submissions

Deception is never the basis of a sound business strategy. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 …

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Create content about meta tags

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. The best key phrases would automatically fall into place naturally …

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How to diagnose text links related issues

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. While building a better search engine optimization strategy …

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Its all about trust rank

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Focus on performance, user experience, and bread crumbs

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Video provides another big opportunity for search acquisition. Not …

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Expand your analysis as necessary

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000 …

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More importance is given to keywords

A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. If you have plans to be in business for more …

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Establish your position regarding content

It’s necessary to understand what marketing activities relate to SEO. If it would be helpful to your audience, share it. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase …

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Fun with quality for now

Different variations of this method abound. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative …

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Emphasizing fast results by using white hat SEO

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. If your product pages are SEO optimized, your company and …

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Define your goals with regards to SEM

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Google has told …

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Optimise your site, paying special attention to cloaking

Therefore, the main task is to think about your users first, how they navigate your site, and their satisfactions at using your website; Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you …

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Here's what industry insiders think about canonical URLs

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Are they on HTTP/2? SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking …

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High advertisement ratio can be mitigated by using Google algorithms

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site …

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Measure and Improve by paying attention to canonical URLs

The easier it is to read your content, the more likely it is that your readers will share it. You don’t have to convince them they need your product or service; The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to …

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The worst advice I've heard about blogs

If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines …

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Losing Focus on keyword density

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. On the other hand, if you are curating high quality content from other websites, Google can make that out …

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Taboos about user generated content that you should know

By spring 2013, Facebook and Google+ added hashtags. What Are The Most Important Factors SEO Marketers Consider? The algorithms used by search engines can be rather complex and include a number of different factors. A great deal of local SEO is based on the principles of organic SEO services, so …

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Focus on one website first

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. If a search engine …

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Lessons I learned about analysis

Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large …

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