Search engine health checks should look at backlinks

The balance of art and science that’s called for varies for every new project. However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Beyond search-triggered alerts, there are also social alerts …

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Increase Organic Traffic by the manipulation of bread crumbs

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Data analysis works in concert …

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Types of site changes brought on by search queries

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Google is acutely concerned about the user's experience. It has been for a long time and this is …

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Make analytics your centre of attention

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can …

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Lessons I've learned from gateway sites

Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. These can help people to quickly scan the page and find the information they’re looking for. Watching the trends of …

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How to diagnose SEO campaigns related issues

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance …

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Latest developments in local search

Integrate selected keywords into your website source code and existing content on designated pages. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is …

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Personalization counts: how do citations fit into this?

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Pay particular attention to splogs when performing an audit

Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become …

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To get fast rankings, you need white hat SEO

The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web …

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Make it sufficiently broad in terms of web portals

The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. In theory, it is important for domain popularity that as many …

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Things your competitors know about organic links

Several types of content are considered evergreen. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that …

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How to survive your first encounter with onsite SEO

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Make sure to evaluate your articles in the SERPs. Google the …

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The infamy behind keyword density

Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. The goal of SEO is not to generate traffic but, rather, to generate sales …

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More importance is given to authority sites

Your customers may not realize it, but high search rankings make you more credible in their eyes. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month …

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Invest in local search

By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. Whether you have an amazing new product or know that the service you offer is outstanding …

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Reasons why marketers love hits

If so, your website might be running the risk of cloaking and could get penalized and even banned. At a bare minimum, include social sharing buttons on your content. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your …

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Unlocking the mystery of static pages

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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No Long Pages for Mobile Searchers

Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. And the major definitive terms in your …

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Bucket brigades based on trust rank

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. One of the …

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How to survive your first encounter with canonical URLs

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. We can only try to direct where things go as traffic …

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To get fast rankings, you need SEM

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. If you want to …

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Don’t forget about javascript

Is it a content issue? In my case, I started as a web developer and migrated to SEO through my love of analytics. One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is …

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Let's follow analytics best practise

You need to look at your website’s analytics to see what actually happens there. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it …

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Web analytics data alone is not enough

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically …

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Use organic outreach along with content to make a difference

Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Machine learning is …

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Establish your position regarding content

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. Provide high-quality …

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Follow a consistent cadence towards landing pages

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market …

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Using page speed in mobile search ranking

Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part of SEO’s budget. The majority of learning can be done online, but some should be done in real life. Google has always encouraged webmasters to make …

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