Reasons that people rely on organic links

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Try to keep page URLs short …

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Be clear, truthful and accurate when it comes to analytics

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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Its all about conversion rates

If I can tell this, so can Google. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is …

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The truth about link building

Don't commit the cardinal sin of letting dots ruin your page descriptions Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. A search term can be generic, broad, specific and long tail. Links are integral for connecting …

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The hidden agenda behind rankings

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. If so, your website might be running the risk of cloaking and could get penalized and even banned. What could you do …

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Online marketing is not a monarchy

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. A benchmark of 100-300 words is common. You don’t have to convince them they need your product or service; Search engines recognize evergreen content and give it more value than …

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Get People Talking About Your Brand

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not …

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Identify What’s Working and What Isn’t with regards to URLs

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Maybe RSS feeds will be a thing of the past

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Carve out time for concentrating on web portals

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Make a good use of onsite SEO

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Prior to the update, short and spammy pages were a common sight. If so, your website might be running the risk of cloaking and could get penalized and even banned. When the Web first gained …

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Segmenting Your Site’s Audience

Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching …

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Understanding scraping

Google places clear value in this method and to be a success online so should you. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs …

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Headings and inbound links

Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. Before you can optimize your website, you have to …

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Maybe metrics will be a thing of the past

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. The purposeful use of anchor …

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Write a 1000+ words article about keyword stuffing

Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Write a good, high-quality blog post and reach …

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More importance is given to scraping

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will …

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Beginner's guide to quality

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then …

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Google ranking factors can be affected by googlebot crawlers

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

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The worst advice I've heard about keyword stuffing

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. If your business has a physical location (address), open the Google My Business page. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD …

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Restart and Revive Marketing Your Small Business

The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Google is getting better every …

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Use organic outreach along with white hat SEO to make a difference

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable …

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Unlocking the mystery of link bait

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Search engines …

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Can keyword stuffing really make a difference?

As technology evolved, the use of keywords by search engines has become obsolete. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. SEO is alive and well, and its just as powerful as it ever …

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Minimize Duplicate Template Content

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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How Google's +1 Button Affects SEO

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

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