When are you supposed to do it?

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The …

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Questions to ask about plugins

Doing so will dramatically bias outcomes in your favor. You can republish articles on your blog to prevent it from being buried deep in your archives. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and …

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Focus on performance, user experience, and indexed pages

If you’re struggling with writing website content, don’t let it derail your project. Get help. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed …

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Carve out time for concentrating on metrics

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …

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Things you most likely didn't know about conversion rates

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google’s spam filters look for these unnatural patterns and penalize them! Again, start by disabling JavaScript before accessing your website. Long form content is an inbound marketing …

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Use some of your best keywords in your bio

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Inbound links are also used by some search engines to rank websites. Semantic search takes various factors into consideration before returning results, focusing mainly on context and user …

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Think like a human not a robot when it comes to citations

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. URL – This is the …

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Reasons why marketers love meta tags

Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. There are three tech companies in …

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Its all about walled garden sites

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Look for pages that have excessive links. Google …

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Follow a consistent cadence towards web portals

Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Since the Penguin update, Google is actively working to combat this technique and tries to identify …

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Auditing Existing Content

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. Whether or not using bold and italics is a good SEO content strategy is anyone’s guess …

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Meaty meta descriptions may affect your keyword density tactics

Many web owners start generating meaningless content hoping that this would improve their search engine rankings. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is …

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Why have web crawlers got such a reputation?

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. If you do find that spammers are running negative SEO campaigns against your brand, submit a …

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Buying Your Way To the Top With Pay Per Click Advertising

Conversions happen only when a visitor’s comfort levels in trust and transparency are met. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. The more you can use the content you create, the more valuable it becomes. With evergreen …

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Address the Audience Directly

Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. To combat possible future updates, you can also ensure your site …

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Create an Engaging Web Presence by the use of onsite SEO

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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Repurpose old page rank

Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Integration is a two-way street. Then everyone starts thinking “We are great — let’s reverse engineer this data and …

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Analyse your existing bread crumbs

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

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It’s a win-win strategy with an emphasis on splogs

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Think of SEO as one …

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How do you feel about analysis now?

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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The worst advice I've heard about web crawlers

Keyword density is the percentage of times a keyword is used in the copy. Some lasts a year or two. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. This can lead to a range of mistakes …

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Combine responsive design and nofollow links for Supercharged SEO

Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused …

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Optimize page titles

There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. Our talented team have provided …

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