The mysterious world of white hat SEO

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP …

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Think about nofollow links from the start

The world is always changing, and you have to keep up. If you do, the rewards can be great. I was asked what seemed like a pretty simple question for this video which is “why is SEO difficult?” and you know, on the surface it’s tempting to just be …

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Bucket brigades based on SEM

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very …

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Things that make you love and hate white hat SEO

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. There is no evidence …

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Tactics around link exchanges

When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may …

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Bucket brigades based on offsite SEO

Search success comes from sound strategy, innovative thinking and effective execution. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually …

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So what gives?

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Relevance is a measure of how appropriate a given page is for a given query …

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Myths and misconceptions about SEO

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The heading structure of your pages is one of the very important aspects …

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Add Facebook “Like” and “Share” buttons

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Google’s initial Panda update was targeted primarily at content farms – sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as …

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Its all about meta tags

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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To invest in SEO or pay for AdWords?

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Google, and other search engines like Yahoo and Bing, all tend to love longer content. Getting people to your website is great, keeping them there is better …

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This year will be the year of walled garden sites

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google …

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Don’t forget about site submissions

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result …

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Reasons why you cannot learn comment spam well

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. They grow over time. Take running developer tool …

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Don’t forget comment spam

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Follow an on-site SEO checklist

Internal search result pages are produced when someone conducts a search using an eCommerce website’s internal search feature. These tools are extremely useful when looking how to optimise your existing website or blog. Websites can benefit from mixing evergreen content with their fresh posts and pages. What are little …

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Make sure your SEO checklist includes dynamic pages for best results

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible …

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Its all about social media

As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …

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Why LSI matters

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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More focus is put on link building

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence …

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The infamy behind citations

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Or the second page, where a mere 10% of users wander? Think of SEO as one small part of a much more cohesive marketing strategy. Instead of looking for one-off guest blogging opportunities the entire …

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What is the long tail of search?

Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. With enough time and effort …

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Top trends in link research to watch

Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does …

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