Lets look at our approach to SEO campaigns

But by 2010, people used five million hashtags daily so Twitter began to index them. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. It is such a huge part of an individual’s daily routine, that the …

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Don't miss out javascript from your detailed marketing checklist

We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Backlinks …

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Let's talk about analysis

Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. To generate any significant clicks from search engines, your site needs to be listed in the top five Google …

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How do you feel about doorway sites now?

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

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Repurpose old text links

Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. Including your target keyword within your page title positively correlated with higher search rankings. Google is better at working out what a page is about, and what …

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Create an Engaging Web Presence by the use of forums

Now that you know what is thin content according to Google, how to avoid thin content penalty? Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. There is nothing …

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The latest trends in web crawlers

Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Social is an ever-changing element that delivers relevant experiences. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts …

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What everyone ought to know about duplication

It’s an unhealthy practice to decide for yourself what the data should be telling you. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? While publishing evergreen …

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Use social sharing buttons as a matter of course

So, their algorithms no longer just use keywords, you know, keyword count in content. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Google is interested in what the user does after they are on your site. It’s possible to use knowledge …

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Lessons I learned about social media

If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO …

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Define your goals with regards to anchor text

SEO is the tool to drive people to your website. If so, would you feel comfortable giving us a review online? Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. These are both great …

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Its all about trust rank

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods …

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Everything you need to know about keyword density

With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For …

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Random musings on ROI

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. You need solid SEO to …

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Consider search engine spiders at the inception

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If …

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Design + text links = Greatness

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

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Take care when dealing with cloaking

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. As mentioned earlier, check your homepage with JavaScript on …

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Recurring Links

Search engines reward you for offering a thorough experience that’s likely to benefit other users. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related …

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Design + RSS feeds = Greatness

Is it exciting? Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. For eCommerce websites whose products are very time-sensitive, meaning they …

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When auditing your site, take time to think about keyword density

Good copy is a blend between informative text, which informs the reader of a problem and how they can solve the problem, and persuasive text, which encourages the reader to utilise your business to solve that problem. Despite the fact that copy doesn't need, and the audience doesn't want it …

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Bucket brigades based on doorway sites

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. He operated as an outlaw, yet wearing black probably made …

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We've reached a tipping point when it comes to analysis

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone …

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Can a techie truly understand ROI

When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Keywords are a critical component of the …

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