Write a keyword-rich introduction about CTR

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. In terms of tracking potential upcoming algorithm updates …

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Aligning your goals in relation to domain authority

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. This is one of the many reasons why trust between your businesses is so important. But it will not provide you with …

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Improve engagement by utilising SEM

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh …

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Understanding ROI in relation to your marketing strategy

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Make sure you optimize your content with the right key term. This way, Google spider can …

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Should more importance be given to stickiness for search marketing?

Your domain name selection is perhaps the only area where you can really differentiate yourself. Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. The truth about improving website search engine rankings is writing content …

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Google ranking factors can be affected by RSS feeds

Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords …

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Concentrate on actionable indexed pages

Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Many webmasters see Panda as a type of Google …

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To invest in SEO or pay for AdWords?

That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How …

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Random musings on CTR

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

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Improve engagement by utilising keywords

So, be sure to open that lane by checking how your website performs on mobile applications. This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. Do you review and analyze your competitor’s …

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Write a 1000+ words article about 301 redirects

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. 301 links are permanent and tell Google that page B has …

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Some keywords don’t deserve their own page

If you are doing guest posts, always change your author bio and use different pen names. We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use …

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Think about canonical URLs from the start

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly …

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Use organic outreach along with web 2.0 to make a difference

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. A more technical topic, most sites can review and optimise their URLs, especially when …

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Make a good use of web crawlers

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Search queries are an average of three words long, and more than 25 percent are only a single word. Keyword research is absolutely critical to help …

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What to Do Once You've Acquired a Website

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. What …

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Don’t forget keyword stuffing

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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The broken link-building method aided by ROI

For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for …

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Make a good use of SERPs

The idea was that the more “backlinks” from other websites pointing to your website, the more Google recognized your site as an authority in your industry. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality …

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