Random musings on text links

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Meta descriptions don’t carry as much value …

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Make it sufficiently broad in terms of web crawlers

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Things that make you love and hate bread crumbs

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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Hidden facts about googlebot crawlers

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

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Useful tips from experts in SEM

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Look for aspects of your industry that have been the same from the beginning. If your business has a physical location (address), open the Google My Business page. Build backlinks based on semantic …

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Education is the best legacy when it comes to javascript

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they …

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Focus on ROI Instead of page impressions

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Remember that organic links make the web go round

Once you have built a great website and filled it with great resources, you need to tell people about it! The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Integrate offline …

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Create content about page rank

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer. We’re lucky to have helped websites acquire over …

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Quality content takes time and money

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By …

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Things you most likely didn't know about content

SEO is an integral part of any digital marketing strategy. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you …

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Lack of keywords in the content

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used …

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Online marketing changes quickly when it comes to ROI

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Anchor text has been …

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Go long-tail and forget rankings

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic …

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Having fun with page rank

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create …

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Take all the data you get

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Useful tips from experts in long tail search

If you don’t already have an account for Google Webmaster, make sure that you create one! When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. Links to page resources such as images, CSS and JavaScript should all be working …

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Thinking about landing pages makes everything OK

If every company has a product, then Google’s product is information; However, bad content can quickly and easily cause the death of your business’ online presence. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Instead …

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Lessons I learned about link building

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. If you want your pages to be considered high quality, you must have at least the same …

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Links coming from sites which have link networks

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. Getting high-quality links from outside websites is key — especially …

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Tactics around long tail search

Basically, it’s like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the …

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The best advice I've listened to about onsite SEO

If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and in dire cases, the search engines will totally ban your website. Google’s looking for original text on a subject matter that explores the concept that the page is about …

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Make it sufficiently broad in terms of plugins

And for that a solid digital marketing and SEO strategy should be in place. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Content …

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Removing unnecessary plugins for SEO benefits

The search engines will act rapidly to penalize sites that contain viruses or trojans. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. Pay …

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High advertisement ratio can be mitigated by using web portals

When content population starts rolling, so does sharing, and then the traffic is sure to follow. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page …

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Make LSI the main focus of your marketing tactics

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. Your website is your primary marketing hub. Make sure the …

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Think about text links from the start

The initial settings are demanding and they require maintenance and alignment with trends and changes. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it …

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