Think about RSS feeds from the start

With SEO, your website’s visibility increases when search engines crawl your website. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can …

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We've reached a tipping point when it comes to RSS feeds

You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names …

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Useful tips from experts in search engine spiders

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Links from trustworthy sites signal to search engines that your site is trustworthy too …

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Start simple, but don't forget indexed pages

If your site isn’t mobile optimized, you’re at a serious search disadvantage. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in …

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Create content about search queries

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Your website should be …

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Things your competitors know about scraping

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Takeaway tips for reporting

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Experimenting requires thoughtful tinkering. In …

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Regularly Release Useful Information for Free

Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than …

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Remember that keywords make the web go round

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. This is not good attention. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be …

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Can SEO make a huge difference to search engine optimisation?

Thin content is content with little added value. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. But even when the wording is vague (“near me”), the search engine’s complex algorithms …

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Can text links really make a difference?

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. Does that change how they see the product or whether they need to buy something else? Google uses what’s called Latent …

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Measure and Improve by paying attention to dynamic pages

copying the content from someone else’s website. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If …

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Think about site submissions from the start

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Panda and Penguin are …

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How to learn about text links in a few hours

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever …

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Look for scraped content on your competitors' site

Try to keep page URLs short while still making sure they accurately describe the content of each page. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. SEO can be quite complicated, but you can absolutely develop …

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The death of meta tags

Keyword density is the percentage of times a keyword is used in the copy. The way in which consumers search with be noticeably changed by digital assistants. Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth …

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Disambiguation, and diversity are important when it comes to keywords

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. Whereas SEO gains traffic …

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Here's what industry insiders think about RSS feeds

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really …

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Expand as necessary

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. Interior links …

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Myths and misconceptions about backlinks

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read …

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What are the core ranking algorithms?

The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. As each indexable …

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Review your content creation plans and make adjustments

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Reasons that people rely on bounce rates

Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!). People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a …

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