See how your site looks to Google

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one …

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Boost site speed and utilise user generated content

Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The …

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Maybe analytics will be a thing of the past

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Write a keyword-rich introduction about Google algorithms

Many people get stuck at the starting line when coming up with evergreen content. Ensuring that users can find your site continuously means gaining long term customers. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where …

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Don't miss out content from your detailed marketing checklist

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Quality over quantity when it comes to rankings

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Creating incredible content that people will want to share is still the best way to earn links. Experience-based competitive audits analyze variables that would …

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Everything you need to know about canonical URLs

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic …

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Create a search marketing strategy based on analytics

Whether or not, you are familiar with the evergreen content; Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. The total number of backlinks can often include many links from the same referring domain or …

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Establish intuitive information architecture principles

Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page that will engage your readers and keep them there. Thin content should be avoided at all costs for SEO purposes. If someone hits their back …

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Make it sufficiently broad in terms of blogs

Pages should be free of HTML validation errors. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. These are completely identical content …

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Invest in local search

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. Google uses what’s called Latent Semantic Indexing (LSI) when …

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The hidden agenda of dynamic pages

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. – As any SEO services professional will tell you, content is still king. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets …

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Consider link exchanges at the inception

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Semantic searching is becoming an essential part of …

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A focus on SERPs to benefit search engine placement

While it’s tempting to bribe your way into credibility, it’s dangerous. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. On page optimization is very essential to gain visibility in the search …

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Make 301 redirects a priority

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. A search engine is a powerful piece of software that utilizes algorithms. Google has drawn conclusions about user-behavior in search, realizing that …

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Determining Relevance: Trust your gut when it comes to html

Category pages on eCommerce websites typically include a title and product grid. And don’t let SEO take over your life – you still have to be out there doing business. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. You find high …

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Make text links the main focus of your marketing tactics

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. They grow over time. Google …

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Content is king or customer is king?

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Utilise existing relationships with suppliers, partners and even customers to get links to your …

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The worst advice I've heard about CTR

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

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Optimise your site, paying special attention to googlebot crawlers

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Lessons I learned about nofollow links

They may have value for someone looking for a particular news report from an earlier period. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Let’s say an earthquake happens in a remote region of China. Even though …

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