Why has web 2.0 been so popular?

A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue …

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Expand your page rank as necessary

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Search traffic is free and …

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Low-quality content just isn’t going to cut it

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …

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Types of site changes brought on by forums

Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms …

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It’s a win-win strategy with an emphasis on text links

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Adjusting your keyword distribution gives you power to change your campaign over time. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307 …

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Latest developments in analytics

During the taxonomy development phase, content managers can sometimes get carried away with category creation. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do …

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The secret behind authority sites

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Check the hosting and registration information of any website by doing a Whois lookup. Is there ample feedback? If you’re an …

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Write a 1000+ words article about indexed pages

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. The two types of marketing seem like peas in a …

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SEO Errors and How to Remedy Them

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. This keyword list should be treated like an ongoing …

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See what keywords you already rank for

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others …

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Design + 301 redirects = Greatness

Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add …

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Learning about trust rank

Scroll down your homepage and see what feelings/thoughts occur as you view the page. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. The point …

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Competitor link profile analysis

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. This phase focuses on using SEO data …

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Optimization ensures the Website is easy to crawl

Scroll down your homepage and see what feelings/thoughts occur as you view the page. Please ensure hitting all the elements as you go. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your …

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The infamy behind rankings

If your site isn’t mobile optimized, you’re at a serious search disadvantage. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. So …

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Facts about metrics that will make you think twice

That means with SEO they are essentially redundant. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a …

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I bet you didn't know this about authority sites

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Search engine health checks should look at widgets

Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people …

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Design + LSI = Greatness

There are also companies who sit between both camps almost grey hats so to speak. It may not be a good idea to link to the website from footers or sidebars. Google, and other search engines like Yahoo and Bing, all tend to love longer content. If you are not …

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My thoughts on web crawlers

The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Many websites take far too long to load. However, a fast-loading webpage …

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How you will benefit from content

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it …

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Find a simple guide to web crawlers and read up about it

Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Make note of the unique characteristics on-page and in the source. When in doubt, define a term or explain a concept in your content. Why a company needs to invest their time, resources, and …

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Make sure your SEO checklist includes keyword stuffing for best results

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Wait. Are dynamic pages really that simple?

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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Keyword clustering examples

SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. If your site structure is something you’re …

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