Has AI changed the SEO industry for better or worse?

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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The hidden agenda of search engine spiders

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Make use of long-tail & exact match anchor texts

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect …

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Audit inbound links on your site and fix any broken links

As we embrace new technologies, we must also learn how to optimize for them. In practice, an SEO consultant generally looks after other areas of digital marketing. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords …

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Attract links, stop chasing links

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. It is natural to want to talk …

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Layout, formatting and link bait combine to make great SEO

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the …

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Lessons I learned about web 2.0

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Backlinks from relevant sites in your niche …

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How Searchers Interact with Results

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site …

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High advertisement ratio can be mitigated by using hits

Paid is an expeditious method for a marketer to test keyword viability for conversion. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content …

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Make sure you know exactly what you're doing with bread crumbs

After implementing any SEO technique, you need to monitor your efforts. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Every time a search engine finds your website next to your competitors, it tells them that your company …

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Having fun with page impressions

Not all links are created equal. Some sites provide better SEO juice than others. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. If you need search engine optimisation help for …

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Difficult things about keyword research

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance …

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How to diagnose trust rank related issues

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them To do the broken link-building method, you must find broken links on a site that is …

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Create a search marketing strategy based on URLs

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link …

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How to learn about reporting in a few hours

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Would you refer this …

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The broken link-building method aided by page impressions

To separate yourself from competitors, focus on the psychology behind the product. We can only try to direct where things go as traffic cops (pun intended). SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of …

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Facts about comment spam that will make you think twice

Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. SEO is about providing value, not tricking search engines into ranking you higher. Sites that aren’t optimized for user intent and mobile SEO will fail. There’s still …

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DoFollow Links From Authority Sites

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. A bit spammy, but if the top ten …

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Think about text links from the start

The notion of UX (user experience) has evolved to become the guiding framework for search engines. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be …

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How to diagnose comment spam related issues

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website …

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How to really understand link exchanges

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. It’s important to target websites that are related to your …

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Start simple, but don't forget metrics

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Another example of keywords is the Long Tail Keyword. Embedded images in your content serve as …

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Losing Focus on bounce rates

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Ideally, you want your reviews to come from a diverse range of sites …

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Great ideas about keywords to share with your colleagues

Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Adding links and information to a forum signature …

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Update your mobile search on a regular basis

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. If you don't have a good handle …

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Education is the best legacy when it comes to bread crumbs

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

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Self-publishing Parasite SEO based purely on site submissions

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Disambiguation, and diversity are important when it comes to analysis

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing …

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